Good business websites are mostly decisions.
The code matters, but it comes after understanding the company, the customer and the action the website needs to support. I handle the positioning, writing, structure, design and technical work as one connected project so the finished site sounds like the business and has a clear job to do.
Structure and writing
Decide what matters, remove what does not and write clear pages around the questions customers are actually asking.
A visual system with a point of view
Build from the company’s character instead of dropping its logo and colours into a familiar template.
Lean, responsive implementation
Fast pages, useful metadata, accessible navigation and only as much technical machinery as the website genuinely needs.
Domains, hosting and maintenance
Launch the site properly, monitor the parts that matter and keep one accountable route for future changes.
